Mary McCarthy – Professor of Marketing, CUBS, University College Cork.
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- Mary McCarthy – Professor of Marketing, CUBS, University College Cork.'s presentations
Mary McCarthy (BSc, MBA, PhD) is a Professor of Marketing at CUBS, UCC and is a PI in the HRB Centre for Diet and Health Research. Mary’s research interests lie in the field of consumer behaviour with particular reference to food. She explores the social, cognitive and economic factors that influence consumer decision processes and behaviours.
Presentation Title-
A new media landscape: Implications for managing food supply chain crises
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