Rosy Temple-Sales Manager Ireland,Rebel Kitchen.
-
- Rosy Temple-Sales Manager Ireland,Rebel Kitchen.'s presentations
For two years, Rosy worked with the pioneering UK organic food brand, Rebel Kitchen. Rosy developed sales in London. Having gained experience in managing wholesale and retail sectors and running a field sales team, Rosy made the move to return home to Ireland. Rosy is now establishing Rebel Kitchen in the Irish market.
Talk title:
Breaking the mould: innovation in the free-from category
Synopsis
Introduction (2 slides) – brief over-view of the growth of the free-from market (globally – Mintel report stats) and in Ireland (Board Bia report stats)
Product innovation (3 slides) – shifting trends within free-from. Initial focus on gluten free moves towards an emphasis on ‘plant power’ & ‘simple/natural ingredients’ (examples of innovative products on the market in last 12 months + Mintel consumer trends).
Beyond niche (1 slide)– in store & ontrade innovation in championing the availability of free-from goods (stats on grocery sector investment on f-f aisles/growth of f-f food availability ontrade (from new restaurants to food trucks)
Challenges to innovation (1 slide) – impact of EU & US restriction on use of terms like ‘dairy free’
Conclusion: innovation in both products & consumer availability – allowing free-from to break the mould and become the norm.
Similar Speakers